Our Story

 Co-founders of Simple Vodka, Danny Lafuente and Dan Maslow.

Co-founders of Simple Vodka, Danny Lafuente and Dan Maslow.


Simple started with a problem…

1 in 8 people, and 1 in 5 children, in America face hunger on a daily basis. To combat this, we set out to create a product that would draw awareness to food insecurity in America and help fight hunger with each purchase. After months of research, and a chance happy hour, Simple Vodka was born.

Our mission is simple: develop a superior quality product, produce it sustainably, price it sensibly, and deliver positive social impact for our cause.

Each bottle of Simple Vodka is made in America from 9.5lbs of locally sourced Idaho Russet potatoes and fresh water piped in directly from the Snake River aquifer. Thats it, no added sugar, flavors, or preservatives. Each time we distill, we use sustainable energy sources, recycle our wastewater, and up-cycle our byproduct to minimize the impact on the environment. The final product is an ultra-smooth, gluten-free potato vodka that is genuinely tasty on its own and mixes seamlessly in any cocktail (and we're not the only ones who think so). 

But most importantly, for every bottle of Simple Vodka, we provide 20 meals to those in need in the US. That comes out to a bit more than 1 meal per drink.

1 drink = 1 meal. Simple. 

Since we launched in March of 2017, we've contributed more than 250,000 meals through our local and national hunger relief beneficiaries and hope to eclipse 1 million meals by the end of 2018. 

Don't drink? You can still help!