You Can Feed A Family By Taking A Shot Of This Spirit

"Before launching their Simple Spirits Company, Danny Lafuente and his business partner, Dan Maslow, first considered selling salt. Both products, they reasoned, are a staple at most bars and restaurants, along with many homes, yet the majority of shoppers don’t necessarily buy them by the brand. A case of serial entrepreneurship? Maybe. For the “two Dans,” as friends call them, the product isn’t the point. Neither is the profit."

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Daniel Lafuente