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      <image:caption>"The San Francisco World Spirits Competition (SFWSC) has just announced the preliminary results of its 2023 judging. The category winners will be announced at the Top Shelf Awards Gala and Grand Tasting on June 16 and 17 at Resorts World in Las Vegas.”</image:caption>
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      <image:caption>"We love when we get to drink and help others at the same time, and we especially love it when spirits brands allow us to do that by engaging in charitable work through donations, initiatives, etc. One of the newest brands to do so is Simple Vodka.</image:caption>
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      <image:caption>"For most spirits brands, making alcohol is the main order of business. But for Simple Vodka, it’s a means unto an end."</image:caption>
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      <image:caption>“However, what might help [vodka] solidify its reputation is giving back to the community and using its large platform to elevate worthy causes”...A good example, is Simple Vodka, which was started in 2015 with philanthropy in mind.”</image:caption>
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    <lastmod>2018-06-12</lastmod>
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      <image:title>New York - Behind the Bar</image:title>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-08-22</lastmod>
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  <url>
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    <lastmod>2018-08-22</lastmod>
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  <url>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-08-22</lastmod>
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  <url>
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    <lastmod>2018-08-22</lastmod>
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  <url>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-08-22</lastmod>
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    <lastmod>2018-05-17</lastmod>
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    <lastmod>2024-08-24</lastmod>
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      <image:title>Our Mission</image:title>
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      <image:title>Our Mission</image:title>
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      <image:title>Our Mission</image:title>
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    <lastmod>2020-03-13</lastmod>
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      <image:title>Florida Locations - In-Store</image:title>
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      <image:title>Florida Locations</image:title>
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      <image:title>Florida Locations - Behind the Bar</image:title>
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    <lastmod>2018-09-11</lastmod>
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      <image:title>Texas Locations - Behind the Bar</image:title>
      <image:caption>Bars, Restaurants, Clubs, Event Venues, etc...</image:caption>
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    <image:image>
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      <image:title>Texas Locations - In-Store</image:title>
      <image:caption>Liquor stores, groceries stores, etc...</image:caption>
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    <lastmod>2018-07-02</lastmod>
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      <image:title>Fetch</image:title>
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    <lastmod>2023-07-05</lastmod>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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      <image:title>Buy Now (OLD)</image:title>
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      <image:title>Buy Now (OLD)</image:title>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
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      <image:title>Buy Now (OLD)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897730581-MTJFIK18KG6WX1B04FE3/image-asset.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586899030594-5XWZR48Z4YUGHJ6O6NTO/Louisiana.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897694758-WN416J9SZRUVIJ8OJUSA/Arkansas.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897654499-HQKYKP1MDGC1XLCI5OCS/Arizona.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897570252-259F5EEYLSGZNREPDR6L/Illinois.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586898111563-QNP2C23M4UAL6J60TVLU/South+Dakota.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586899069592-5R9FOE76OWY4CZA0FGLH/Pennsylvania.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897431283-89WKC64BBS7KFS9M0VPX/California.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586897859916-2EUKRMI8DHDSP7JVL2LX/Kansas.png</image:loc>
      <image:title>Buy Now (OLD)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/florida-retailers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/ec0f732c-c911-437b-aa82-54968f9235c6/moxy.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/a934d731-6068-488f-ac07-c24017ce52dc/Drizly.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/506c22b8-28ba-4d56-a0e1-e8af8963376e/OasisLogo.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/f974e1b8-169d-4ea3-818a-78ebde7d5b85/esme.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/9ce1ee5b-8d8d-4bd8-aad6-a67e422ebf7f/Screen+Shot+2023-01-06+at+12.29.21+PM.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/183ce29e-c353-46f3-983d-600c35897df1/Crown.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/df694c74-db54-4cf5-b106-c3ff8519b9d3/Mega+Wine+and+Spirits.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/e52fd53c-7743-45fe-87b5-d991b3da7ebc/breakers.jpg</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/9b35e702-9813-488b-839b-4b441b688f0f/mondrian.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/ea794cef-e336-491f-bf4b-2418b1337d37/Coyo.jpeg</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/b325d232-4766-49e7-9bb5-9c54e91462f4/1800lucky.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/02e4b1f4-2c09-4c15-927a-1911f586f83d/Betsy.png</image:loc>
      <image:title>Florida Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/texas-retailers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/92d9d6f5-ce17-47ac-a06b-820ad1d0f745/Drizly.png</image:loc>
      <image:title>Texas Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586382720504-1ECVNRQ7QONJ8COU3K1X/specs-logo.png</image:loc>
      <image:title>Texas Retailers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/buysimple</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/1586810621395-PMFW4TQOEB1IPQ1GGR74/SimpleVodka+%2821+of+125%29.jpg</image:loc>
      <image:title>Buy Simple</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/boombox</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-24</lastmod>
  </url>
  <url>
    <loc>https://simplevodka.co/cocktailsforacause</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://simplevodka.co/buy-now</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/fbc59d91-520c-464d-9836-6d4439ad6e53/noun-new-york-1029275.jpg</image:loc>
      <image:title>Buy Simple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/ff83e209-cdaa-4f1a-8290-4734f33d6e3e/noun-florida-1107001.jpg</image:loc>
      <image:title>Buy Simple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/f87795af-fa20-4868-b906-92770ff9fac0/noun-texas-1443201.jpg</image:loc>
      <image:title>Buy Simple</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/new-york-retailers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/e13558d0-9a5d-4ea0-a662-5de4eee9d767/Craft.png</image:loc>
      <image:title>New York Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/d2b9e042-6a1b-4d87-b0fc-3169f259ea58/Temple.png</image:loc>
      <image:title>New York Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/3eeee727-016d-4409-bcab-e3b2dc9f63f8/Small+Batch.png</image:loc>
      <image:title>New York Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/82b62b97-f9b9-4bb4-b1fa-22b4a6845fdc/Blurack.jpeg</image:loc>
      <image:title>New York Retailers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/press-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/5173ad2a-672e-42f1-952e-fc7250bc57be/marketwatch-logo-vector-download.png</image:loc>
      <image:title>Press - This vodka has provided 100,000 free meals — this year, it plans to give 1 million</image:title>
      <image:caption>"For most spirits brands, making alcohol is the main order of business. But for Simple Vodka, it’s a means unto an end."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/d7314e46-bb71-4777-a117-8335c9174610/themanual-full_logo.png</image:loc>
      <image:title>Press - Simple Vodka is Creating a Simple Solution for Hunger</image:title>
      <image:caption>"We love when we get to drink and help others at the same time, and we especially love it when spirits brands allow us to do that by engaging in charitable work through donations, initiatives, etc. One of the newest brands to do so is Simple Vodka.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/06613bfc-46a5-4927-a83f-ef9ed29e2a25/forbes%2Blogo.png</image:loc>
      <image:title>Press - The World’s Best Vodkas: 2022 San Francisco World Spirits Competition</image:title>
      <image:caption>“Simple Vodka (Idaho) was the highest-rated potato vodka. It’s made from russet potatoes. The company devotes part of its sales proceeds to feeding the hungry and claims that since its launch in 2017 it has provided more than one million meals.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/74767a4c-1876-4dc5-8762-65051700ed69/forbes%2Blogo.png</image:loc>
      <image:title>Press - The World’s Best Vodkas, According To The 2023 San Francisco World Spirits Competition</image:title>
      <image:caption>“The San Francisco World Spirits Competition (SFWSC) has just announced the preliminary results of its 2023 judging. The category winners will be announced at the Top Shelf Awards Gala and Grand Tasting on June 16 and 17 at Resorts World in Las Vegas.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/b152aedb-5742-4de0-9157-7181b6e66984/forbes%2Blogo.png</image:loc>
      <image:title>Press - You Can Feed A Family By Taking A Shot Of This Spirit</image:title>
      <image:caption>"The two 30-year-old University of Pennsylvania graduates are more concerned with making good than making money, and as such, designed Simple Vodka...for the express purpose of combating hunger in America.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/738ec5f2-d58f-4894-a684-bc60ca68c481/Cosmopolitan-Emblem.png</image:loc>
      <image:title>Press - 21 Vodka Brands You Needed to Try Like, Yesterday, Just Sayin'</image:title>
      <image:caption>“You'll feel so, so good about drinking this smooth, potato-based vodka: For every bottle sold, the company funds 20 meals through partnerships with hunger relief programs.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/689c5c31-2b70-4c77-bf35-8c0daa03d6b7/DailyBeast_BW.png</image:loc>
      <image:title>Press - Drinking for a Cause: Simple Vodka</image:title>
      <image:caption>“‘However, what might help [vodka] solidify its reputation is giving back to the community and using its large platform to elevate worthy causes’...A good example, is Simple Vodka, which was started in 2015 with philanthropy in mind.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad50a7770e8023184d99785/c9a77799-4ae2-4615-a80f-d7448a585c75/IMG_5988.JPG</image:loc>
      <image:title>RAISING THE BAR IN 2025 - your guide to creating the perfect vodka martini</image:title>
      <image:caption>What you need: ﻿Ice ﻿3 oz Simple Vodka ﻿Jack Rudy Vermouth Brined Olives To build: Fill a Yeti cocktail shaker with ice. Add the vodka and a splash of the vermouth-soaked olives brine and shake well until chilled. Strain into a martini glass, garnish with three olives, and enjoy. To Make it Dirty: Add a bar spoon of olive brine from the Jack Rudy Vermouth Brined Olives jar into the Yeti shaker with the Simple Vodka before shaking and fine straining. Garnish the same way. With the support of our mindful consumers and partners, we provided over 300K meals to those in need last year. Cheers to everyone who helped make this possible by enjoying our authentically crafted spirits! Your dedication to pouring and enjoying Simple Spirits has fueled a meaningful movement, and this year, we're aiming even higher. In 2025, our goal is to provide over 1 million meals, and we're honored to have you by our side. With every thoughtful pour, every heartfelt toast, and every shared moment, we're making a tangible difference in the fight against food insecurity. Inspire others to join the movement, one drink at a time. Share your Simple moments and tag @simplevodka, @yeti, and @jackrudycocktailco to help spread the word and help us make an even greater impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://simplevodka.co/new-products</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-30</lastmod>
  </url>
</urlset>

